Being Great On Camera - Class
20 Powerful Video Lessons including…

Intro - Being Great On Camera

Being great on camera is different for business people than it is for actors or news anchors. And the BIG problem is that nobody teaches this stuff. Until now. Go through these 20 lessons and you'll be enlightened and educated regarding setups, strange things you never considered before, special exercises to get better, how to write and how to practice. — In the end you'll be great on camera, you'll know how to really connect with your audience, and they'll do business with you because they will get to know, like, and trust you.

Audio - Speak with Authority

People will forgive weak video with bad editing or poor image quality (that doesn't mean you shouldn't TRY to capture good video) but if your audio is weak or echo-y you'll lose your audience. Your credibility is shot. Here's what you need to know about capturing great audio and it doesn't have to be expensive. This lesson covers multiple options, prices, and the pros and cons of each.

Use A Good Camera - Not A Smartphone

Smartphone cameras are easy and available. So why bother with a dedicated camcorder or DSLR for your videos? Because smartphone cameras don't give you enough control AND smartphone wide angle lenses make you look fatter than you should. This one of those subtle things that makes your videos come across as more professional.

Use A Prompter or Cue Cards PLUS How To Practice

A lot of people are uncomfortable with a teleprompter because it's new, but once you start using a prompter, you'll be amazed how helpful it really is. Even if you just use cue cards, that can be very helpful. Here's how to use them and how to still maintain eye contact with your audience.

Sitting, Standing, Leaning… What's Best?

You need to be in a position that doesn't take away from your message. 

Style - Making the Strongest Connection

Non-verbal communication is a HUGE part of your on-camera persona. You need to understand how you come across based on things you may not normally consider when you're on camera. And when you understand the messages your body language and other non-verbal cues send, you've have a much better feel for how you come across to others.

Light - Look Your Best

There's no way around it. You MUST add light to your indoor video capture to look decent. But you don't have to spend a lot. Granted, there are benefits to expensive, pro light rigs, but you can get great results from cheap lights too. Have a look and see what price point makes the most sense for your setup.

Hide All Your Mistakes with Editing

Everybody makes mistakes. You should probably leave some in and edit some out. And there's a way you should make your mistakes so they can easily be edited. We also cover, what is B-Roll and how does it hide mistakes? What can you use if there's no B-Roll? It helps to "count yourself in." Lots of good tips that on-camera talent needs to know about editing to help editors do their job.

Use Lower 3rds to Boost Your Credentials

The reason lower thirds are so powerful is because we see them on the news and they're always accepted as fact. With the smart use of lower thirds, they can introduce you and make you seem professional, and you can seem more personal and approachable because you don't have to brag.

3 Points or Less In Under 3 Minutes

For most videos reaching out to the public, there's a limit to what they'll remember. Here's a helpful formula and structure so you get them to react (take proper action) in response to your message.

Use Slides but NEVER Narrate A Slideshow

Lots of presenters who have been on stage with a slideshow are comfortable narrating a slideshow. Slides have a place in marketing and explainer and sales videos, but they should never be the entire video. That approach is boring and it blocks the audience from getting to know you so they can like and trust you.
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